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张涿分公司狠抓“书记项目”,不断探索宣传工作新途径

2022-09-22 18:38   作者:王玮婧

自“书记(ji)项目”立项以来,张涿分(fen)公(gong)司党委(wei)高度(du)重(zhong)视(shi),积极(ji)(ji)部署,积极(ji)(ji)探(tan)索分(fen)公(gong)司宣(xuan)传工作新(xin)途径,提(ti)升宣(xuan)传工作重(zhong)视(shi)程度(du),打造高素质(zhi)宣(xuan)传队伍,提(ti)高宣(xuan)传队伍积极(ji)(ji)性,达(da)到对(dui)内凝心聚力、鼓舞士气,对(dui)外扩大影(ying)响力、提(ti)升美(mei)誉度(du)的(de)(de)效果,为分(fen)公(gong)司改革发展提(ti)供有力的(de)(de)思(si)想保障和良好的(de)(de)精神文化条件。

一(yi)、以(yi)意识(shi)(shi)(shi)(shi)形(xing)(xing)态(tai)工(gong)作(zuo)为(wei)依托(tuo)(tuo),提高宣传(chuan)(chuan)工(gong)作(zuo)的(de)(de)重视(shi)程度(du)。分(fen)公(gong)司(si)(si)党(dang)委不断(duan)加强对(dui)意识(shi)(shi)(shi)(shi)形(xing)(xing)态(tai)工(gong)作(zuo)的(de)(de)领导(dao),定(ding)期(qi)研(yan)判意识(shi)(shi)(shi)(shi)形(xing)(xing)态(tai)工(gong)作(zuo)的(de)(de)形(xing)(xing)势,专题(ti)研(yan)究意识(shi)(shi)(shi)(shi)形(xing)(xing)态(tai)工(gong)作(zuo),及时了解掌握动态(tai),加强舆情研(yan)判,并根据实际情况对(dui)意识(shi)(shi)(shi)(shi)形(xing)(xing)态(tai)工(gong)作(zuo)进行部署。分(fen)公(gong)司(si)(si)党(dang)委严格落实主管责任,加强意识(shi)(shi)(shi)(shi)形(xing)(xing)态(tai)阵地(di)建(jian)设和管理,积极稳妥做好重大(da)突发(fa)事件和热点敏感问题(ti)的(de)(de)舆论(lun)引导(dao)。分(fen)公(gong)司(si)(si)以(yi)意识(shi)(shi)(shi)(shi)形(xing)(xing)态(tai)工(gong)作(zuo)为(wei)依托(tuo)(tuo),分(fen)公(gong)司(si)(si)上下高度(du)重视(shi)宣传(chuan)(chuan)工(gong)作(zuo),严守宣传(chuan)(chuan)阵地(di),严把(ba)宣传(chuan)(chuan)关口,为(wei)职(zhi)工(gong)树立正确的(de)(de)价值观导(dao)向,传(chuan)(chuan)播正能量(liang)、传(chuan)(chuan)递正风气(qi),为(wei)分(fen)公(gong)司(si)(si)开(kai)创(chuang)高质量(liang)发(fa)展新(xin)局面鼓劲造势,在公(gong)司(si)(si)内形(xing)(xing)成强大(da)的(de)(de)凝聚力(li)(li)和引领力(li)(li)。

二(er)、以宣(xuan)(xuan)传(chuan)(chuan)(chuan)专题(ti)(ti)培训(xun)为(wei)手(shou)段,强化宣(xuan)(xuan)传(chuan)(chuan)(chuan)工(gong)(gong)作(zuo)(zuo)(zuo)的协作(zuo)(zuo)(zuo)力度。分(fen)公司根据实际情(qing)况,于7月份邀请了(le)(le)河北(bei)新闻网舆情(qing)中心主(zhu)任作(zuo)(zuo)(zuo)了(le)(le)舆情(qing)处(chu)置(zhi)(zhi)专题(ti)(ti)培训(xun)。全体干部(bu)职工(gong)(gong)充分(fen)了(le)(le)解(jie)了(le)(le)舆情(qing)的概念(nian)、特(te)点、处(chu)置(zhi)(zhi)技巧以及注意事项,进一步提升(sheng)了(le)(le)舆情(qing)处(chu)置(zhi)(zhi)工(gong)(gong)作(zuo)(zuo)(zuo)的意识和(he)水平,舆情(qing)处(chu)置(zhi)(zhi)培训(xun)的开展(zhan)为(wei)分(fen)公司宣(xuan)(xuan)传(chuan)(chuan)(chuan)工(gong)(gong)作(zuo)(zuo)(zuo)的顺利开展(zhan)提供了(le)(le)坚(jian)实的保(bao)障(zhang),形(xing)成了(le)(le)舆情(qing)处(chu)置(zhi)(zhi)与思想宣(xuan)(xuan)传(chuan)(chuan)(chuan)工(gong)(gong)作(zuo)(zuo)(zuo)并驾齐驱的形(xing)势。

三、以(yi)宣(xuan)(xuan)传人(ren)才(cai)(cai)(cai)挖掘为主导(dao),加大宣(xuan)(xuan)传工作的(de)推进力度。以(yi)集团公司(si)思想宣(xuan)(xuan)传工作人(ren)才(cai)(cai)(cai)库的(de)建立(li)(li)为契(qi)机,分公司(si)大力挖掘内部(bu)优秀人(ren)才(cai)(cai)(cai),包括新闻(wen)采(cai)写、文(wen)学创作、视频(pin)制作等(deng)多方面(mian)的(de)优秀人(ren)才(cai)(cai)(cai)。并通(tong)过自愿报(bao)名、择优录取的(de)原则建立(li)(li)了分公司(si)思想宣(xuan)(xuan)传工作人(ren)才(cai)(cai)(cai)库,通(tong)过交(jiao)流、培训等(deng)多种方式(shi)做(zuo)大做(zuo)强宣(xuan)(xuan)传队伍(wu)。

四、以(yi)多种新媒体(ti)(ti)平台为导向(xiang),增强(qiang)宣(xuan)传工(gong)作(zuo)(zuo)的(de)传播效度。分(fen)公(gong)(gong)(gong)(gong)司(si)(si)依托思想宣(xuan)传工(gong)作(zuo)(zuo)人才库,以(yi)集团(tuan)(tuan)(tuan)公(gong)(gong)(gong)(gong)司(si)(si)的(de)抖(dou)音(yin)、快(kuai)手等(deng)(deng)新媒体(ti)(ti)平台为导向(xiang),结合(he)不(bu)同(tong)时期的(de)宣(xuan)传重点(dian),以(yi)宣(xuan)传集团(tuan)(tuan)(tuan)公(gong)(gong)(gong)(gong)司(si)(si)欧宝网页版(ban)入口(中国)有(you)限(xian)公(gong)(gong)(gong)(gong)司(si)(si)理念体(ti)(ti)系、分(fen)公(gong)(gong)(gong)(gong)司(si)(si)干部职工(gong)积极向(xiang)上的(de)工(gong)作(zuo)(zuo)生(sheng)活风(feng)貌(mao)、各站口路况信(xin)息(xi)等(deng)(deng)多项主题为内(nei)容,制作(zuo)(zuo)短(duan)视频,不(bu)断树立(li)分(fen)公(gong)(gong)(gong)(gong)司(si)(si)良好形象(xiang),展现(xian)职工(gong)良好风(feng)貌(mao)。自立(li)项以(yi)来,分(fen)公(gong)(gong)(gong)(gong)司(si)(si)制作(zuo)(zuo)的(de)50余个(ge)短(duan)视频在集团(tuan)(tuan)(tuan)公(gong)(gong)(gong)(gong)司(si)(si)抖(dou)音(yin)、快(kuai)手平台发布,实现(xian)了新的(de)突(tu)破。